Always Bluff!

Always bluff. There is a good site that a pretty well known poker icon created a bit back, Paul Nobles (aka Beanie). Nobles is a pretty interesting and very bright fellow who got the nickname "beanie" because he used to arbitrage beanie babies and he made a killing. Just another commodity... but I bet he's still holding onto a couple. :)

AlwaysBluff.com is his site and it is kind of an inspiration to me right now. It's a great poker site built from scratch with original poker content, poker interviews, some of the best underground poker blogs (like Shaniac's blog... it's really good), and poker news. I think my favorite thing about the site is how the first thing you see is Jennicide.

At first I wasn't that big of a fan of the name itself... it just didn't seem as brandable as a lot of the domains out there and it would seem to be easy to confuse with the magazine. But beanie is savvy and the more I thought about it, the more I liked it for a number of domainer reasons:

1) It doesn't pigeonhole the site into the poker industry;
2) It will rank high in alphabetical listings;
3) The name creates a reaction in me... it's not stale, like Poker(randomword).com. It's active.

I'm taking time off the tournament trail to focus on domaining and eventually web development. I have one of the larger poker domain portfolios around, and it's one of my goals to start developing sites on the domains. PokerTells and PokerZero are just a taste of the dozens of sites I want to roll out this year. Great brands like PocketJacks.com deserve to have something quality up. When I look at Always Bluff, it inspires me to start developing what I have.